Electronics Design Services for Selby Prototypes & Products

The engineers, developers, and electronics designers at Electronics Design Services for Selby Prototypes & Products bring together more than 50 years of combined experience in electronic circuit design, PCB layout, and embedded systems development, serving clients across Australia and internationally. From concept to prototype, we specialize in delivering complete electronic product development services—whether you need a simple microcontroller-based design or a complex, multilayer system with custom firmware and PC software integration.

Our core competencies include digital electronics, embedded software (firmware), wireless communication protocols (Bluetooth, Zigbee, LoRa, Wi-Fi), wireless charging solutions, and sensor/actuator interfacing. We design for real-world connectivity—linking your product to PCs, custom LCDs, industrial control systems, and cloud-based platforms.

Whether you're creating a new IoT device, an industrial automation controller, or a wearable electronic product, our team can assist from initial concept and schematic capture to PCB prototyping, firmware development, and final product testing. We are fluent in embedded platforms such as STM32, ESP32, Atmel AVR, ARM Cortex-M, and work with real-time operating systems and Linux-based embedded environments.

Our electronic design capabilities are complemented by compliance with globally recognized standards. We develop to the following IEEE and IPC standards for quality, reliability, and consistency in both prototyping and production stages:

• IPC-7711A/7721A – Rework and repair standards for electronics
• IPC-A-600G – Acceptability of printed circuit boards
• IPC-A-610D – Electronic assemblies acceptability criteria
• IPC/WHMA-A-620 – Requirements for cable and wire harness assemblies
• ISO 9001:2000 – Quality management systems

Our CTO, Luke Cole, brings extensive experience in applied robotics and GPS-based automation systems. He previously worked as a "Robotics Engineer" at Hemisphere GPS, where he developed auto-guidance solutions for agricultural vehicles such as tractors and quadbikes.

Luke also contributed to advanced location-tracking technologies during his time at Location Aware Technologies (433), developing indoor positioning systems for commercial and industrial use. He has worked on cutting-edge research projects for Australia's most prestigious institutions, including NICTA, CSIRO, and the ANU Robotics Systems Lab, led by Prof. Alex Zelinsky.

Lance Cole has also worked at NICTA and brings deep experience in high-reliability hardware development. He previously worked for a defense technology contractor building advanced military systems, including contributions to the EOS project, where he helped engineer components for the Common Remotely Operated Weapon Station (CROWS) used by the US military.

Our knowledge base began in New South Wales (NSW) and the Australian Capital Territory (ACT), but we now primarily serve clients across East Coast Queensland, including Brisbane, the Sunshine Coast, and the Gold Coast. For more details on specific services, explore: Electronic Design, Embedded Systems, and Embedded Linux Development.

Whether you’re a startup bringing a new device to market or an established business looking to upgrade an existing product line, Electronics Design Services for Selby Prototypes & Products is your trusted partner for high-performance, reliable electronic engineering and prototyping services. Contact us today to get started.

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